Pure Groove Records, two-fold winner of the Muzik award as 'Best Independent Retailer', comissioned
mikrogroove to build a new website with a content magement system in November 2000. After their specifications
we have created an integrated system that handles everything from news and chart updates to telephone orders
and email. Launched in June 2001 the site was an immediate success and came runner up at the UK Online Music Awards in the 'Best Online Retailer' category. Traffic to the site has doubled since launch and is still increasing,
largely thanks to the extensive online marketing provided by mikrogroove.
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